Brandon Moon

I have to admire Old Spice for it’s amazingly well played social marketing scheme. First they make awesomely clever and ingenious videos advertising their product. Then they create a loveable character out of the “Old Spice Guy,” who responds to questions from loving fans with hilarious personal videos. This alone was enough to win my heart.

But it wasn’t enough for Old Spice. Recently they’ve introduced Fabio, the “New Old Spice Guy”. While I don’t really like him, they’ve succeeded in re-awakening our interest in the Old Spice videos of old.

Finally, we have the return of the first Old Spice guy, accepting the challenge of Fabio.

Whether or not you buy Old Spice products, this is a brilliant marketing move, because it’s captured our attention. Much more than any other bath and body product. I watch these commercials and I think “I like these!” That impression gets kinda imprinted in my head, so that when I see the same products in the store, I think “I like these!” all over again. And to think, they don’t even really push the product that much. Mostly the brand name. Amazing.

It worked on me. I use Old Spice.